The Great Click 'N' Fraud Swindle

I am still in recovery from my adventure with Google's contextual advertising program - Adsense. Since they gave me the boot from their adsense program, I have followed the whole pay per click industry with intense interest. I wish them all the luck in the world.

I know that I will not be joining any other contextual advertising company, that I am not already affiliated with. The work involved when you get booted, rightfully or wrongfully, is just phenominal. Besides, I prefer having my own ads on my web pages where I collect the profits and not some company who wakes up one morning and decides to dump you for no reason and feel they are too big to answer your mail.

This article is interesting and I can see why the search engines are gathering for slaughter - but why pick on some little guy while the real perpetrators go free?

Janice Sharman



The Great Click 'N' Fraud Swindle

David A. Utter
Staff Writer - WebProNews.com

A variety of scams, fraudsters, and software tools could contribute to as much as a billion dollars of fake click activity each year.

Worse, the Googles and Yahoos of the world may not care as much about fraudulent click activity, a BusinessWeek report contended. That article recounted the experience of consultant Greg Boser, who set up a clickbot to begin hammering away at advertisements leading to his clients' websites. Boser informed his clients of the plan, gained their approval, and promised to repay charges associated with his testing.

The problem exists because of a lack of transparency of the pay-per-click business model. Users have no way of seeing the data collected by Yahoo or Google to know just how much activity is due to click fraud. Both companies have stated they are addressing the problem, but will not provide any specific data.

That has led to the need to address the problem outside of the search engines. Recently, ClickTracks introduced software to help clients tell whether advertising clicks for their sites are simply problem campaigns that need to be tweaked, or if activity is more likely due to click fraud.

The lack of transparency from the search engines proved itself during a conversation I had with a ClickTracks spokesperson, who declined to even estimate how much click fraud could be taking place in the marketplace. All that industry insiders and observers can do is guess at a figure, and some sources claim that to be as high as 20 percent, or even more, of the click activity going on today.

Click fraud will be an issue for the two new players in contextual advertising. Amazon has been testing an ad network in controls with some third-party publishers. MSN debuts its adCenter services this summer, when its existing contract with Yahoo's Overture ends in June.

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Simple Steps for Starting Your Home Based Business

by Amrou Sukhon

Now that you have made up your mind, to set up a home based business.

Wonderful news! Welcome to the fast-moving world of home based business. While there is a lot to accomplish, your determination will be worthy of it.

The excitement of watching your home business grow, the independence the ability to set your own hours, how many days do you work during the week, and the likelihood of everlasting economic rewards are all amazing motivation to set out your home based business.

When deciding to start your home business, you might be thinking "How will I prepare it for the best possible start?" Those following pointers will guide you:

1) Arrange a separate working space in your house. Don't worry if this is a bedroom, one part of the living room, or a corner of the kitchen. The most important thing is to have some room that you can allocate as your office working territory. This will present you the space and room you need to plan your home based business.

2) Equip your working office with the ingredients for success. This sounds simple, but the underlying component of success is that you have easy access to the materials, tools, and other resources you require. Having everything close by also keeps you from spending time hunting for it, so this step can be considered a time management strategy.

3) Your next move is to outline the parameters of your home business. What days and hours will you work? How will you market? When will you supply services or products to customers? How will you keep this entire business moving forward?

4) Plan your business. One of the most common pitfalls to thriving home based business is becoming too involved in action without enough planning. Put it another way, which means that you mix up "being absorbed" with "working on important schemes." The better way is to plan your next couple of topics and then work backward to make step by step action plans to achieve them. When you have the plan, then it's time to get going.

5) Focus on promoting your home business. One of the quickest ways to advance any home based business is to make connections with other people. Be sure to share your passion and enthusiasm with others at every chance. Let people know who you are and what you offer. Remember that customers can't buy if they are unaware what you're offering.

6) If you want to be treated professionally, show a professional image. Open up a separate bank account for your home business. Arrange independent phone and fax lines. Create professional marketing information. Be polite and friendly in your entire customer facing contacts. Essentially, you are someone who people are comfortable doing business with.

7) Automate your home business. You are on your own (at present) and perhaps have spare time to take care of all the work. This might work at present, but won't work into the future as your workload gets heavier. It's better to set up automatic systems and processes right from the beginning to clear up your time to focus on your home business activities.

These pointers will get your home based business started (and thriving) in the correct way.

Amrou Sukhon is an internet marketing expert who has successfully promoted many
different affiliate programs, and Helping all who are determined to succeed http://www.goaboutmarketing.com/

Google Users Display Biggest Brand Loyalty

By Jim Hedger - Expert Author

For years, the major search engines have been building membership lists by offering a diverse range of services to registered users.

Yahoo and MSN, for instance, have offered email accounts to registered users for several years. The major search engines are working to brand user experiences on as many levels as possible and claim memberships as indicators of user loyalty.

The membership race heated up dramatically over the past two years with the introduction of Google's wide array of membership driven services.

A study released Tuesday by Boston based marketing firm Compete shows that search engine users are a fickle bunch but if being part of a branded club is a measure of loyalty, Google has again beaten its competitors.

The study, Searching for Loyalty, examines the search habits of people who have declared themselves "loyal" to one brand or another. Every user tends to start their search with their preferred search engine. Compete's study shows how many searchers ventured beyond their search engine of choice and how many used one brand exclusively over others.

Google, by far and away, gets the most loyalty from its users. Predictably, Yahoo and MSN follow in second and third respectively but there are many surprises to be found moving down the list.

* Google: 71.0%


* Yahoo: 48.1%


* MSN: 27.8%


* Excite: 23.4%


* AOL: 23.2%


* Ask: 21.6%


* AltaVista: 16.6%


* Clusty: 10.3%


* A9: 6.4%


* Lycos: 5.8%

The results of the study give a good indication of how reliable search engine users find the search engines they use. It doesn't necessarily show which engine is better or more relevant but it does show that even the mighty Google has a user-bleed rate.

The study also shows that there is often a pattern to where search engine users go when moving from one engine to another. Knowing how and where search users are likely to migrate can help SEOs and SEMs better serve their clients by strategically concentrating on the interconnections between the search engines and user habits. Repetition is the key to remembrance and helping searchers remember the name of our clients is most certainly a goal.

About the Author:
Jim Hedger is the SEO Manager of StepForth Search Engine Placement Inc. Based in Victoria, BC, Canada, StepForth is the result of the consolidation of BraveArt Website Management, Promotion Experts, and Phoenix Creative Works, and has provided professional search engine placement and management services since 1997. http://www.stepforth.com/ Tel - 250-385-1190 Toll Free - 877-385-5526 Fax - 250-385-1198

The Quest For Home Business Success

by Wendy Betterini


When most of us dive into our first home business venture, we are filled with visions of wealth, comfort, security and freedom. We have a general idea of where we'd like to end up financially, and we work hard to get there. Some of us make it there quickly, while others may take a little longer. But at what point would we consider ourselves to be "successful?" Once we're earning a million dollars a year? Once we can afford that mansion we've had our eye on? Once we're wearing designer clothing? Of course, success means different things to different people.

Perhaps to you, success means earning a little extra money to help with household extras. To me it might mean earning more. To someone else, success might have nothing to do with money at all. They might strive for professional or personal accomplishments. The meaning of success can vary from person to person, as can our beliefs about what it takes to truly be successful.

I had an interesting experience last week. I submitted a request for work at home success stories to be featured on my website, and the response was quite surprising. Not one response. That's right, zero! I submitted this request to several popular work-at-home communities, and I purposely placed no restrictions on what "success" meant. I was quite surprised by the lack of response. Are there NO work at home successes out there? I don't believe that for a minute; I know there are many, MANY people working successfully from home. So why wouldn't they want to be featured? What could prevent them from believing they qualify as a "success story?"

Income - Many of us don't feel "successful" until we're raking in massive amounts of money and can afford to buy whatever we want without glancing at the price tag. While money is certainly one measure of success, it isn't the only one. Most of us have an idea of how much we'd like to be earning from our home businesses, but does it mean we're not successful until we reach that point? Of course not! We can be successful regardless of how much we earn. Just because you are earning $500 a month instead of $50,000 doesn't mean you're not a success. In order to earn $50,000, you must first earn $500!

Status - If we haven't quite reached the "level" we're striving for in our home businesses, we may not allow ourselves to feel like a success. "Once I get 1,000 customers, then I'll be successful," we say. Or once we get 100,000 subscribers to our newsletter, or hire our first employees. Whatever status we're trying to reach, we place requirements upon ourselves and won't consider ourselves successful until we meet them. The problem with this is that home businesses (or businesses in general) are not static. We don't just "get there" and then call it good. We will always be striving to gain more customers, recruit more agents, sell more products, earn more money, set goals and reach them. We will always be pushing ourselves to do more, be more. This is a good thing!

Perfectionism - We are so much harder on ourselves than we are on anyone else. Does one little thing keep you from feeling like a success? Perhaps you're earning as much as you want to with your home business, but there are also things you struggle with. Like organization, finances, or coming up with new ideas and seeing them through. Rather than thinking of yourself as successful, you allow those little things you don't do perfectly to hold you back. You berate yourself, "I would be successful if it wasn't for my messy filing system!" or "Will I ever learn how to do this right?" No one is perfect. We all have things we're good at, and other things we're not so good at. Accept that about yourself. It's really not important to do everything so perfectly. We can only do our best and have fun with it.

Modesty - It's true that no one likes a braggart. Perhaps the people who read my request didn't want to appear boastful or conceited by submitting a success story. While modesty is a good thing, is it possible to carry it too far? Does being modest mean we can't take pride in our own accomplishments? Does it mean we have to hide our success? No. There is a very big difference between sharing our success and bragging about it. Braggers try to make themselves appear better than others and put themselves up on a pedestal, while people who share their success in a genuine way strive to inspire others. By sharing our successes, we encourage people to make their own success stories! We demonstrate that it is indeed possible to be successful working from home. What a gift that is!

You may be surprised to learn the actual definition of Success: 1) a favorable result; 2) the gaining of wealth, fame, etc. Most of us use the second definition more often than the first. But take a close look at that first definition. A favorable result. How easy is it to attain a favorable result? Very! Just because your results may not be as large as you'd like them to be doesn't mean you're not successful. If you've attained ANY favorable results, you are a Success!

The most important aspect of success is believing we deserve it. So many of us struggle with worthiness issues. Some of us were told as children that we'd never amount to anything; we internalized that message and continue to carry it with us to this day. Others might be afraid to try because we've never felt quite "good enough." As soon as we start working toward our goals, self-doubts come creeping in and our inner critic starts harping at us: "Who are you kidding? You don't have what it takes to be successful. Just give it up and get a real job!" So we sabotage ourselves, create obstacles to block our way, and continue our never-ending quest for success.

The truth is, we will only be as successful as we ALLOW ourselves to be. The human mind has amazing power. Whatever we consistently tell ourselves is what we will create in our lives. If we don't believe we deserve success, we will avoid it (even though we trick ourselves into believing we're working toward it). If we tell ourselves we're not good enough, we will act in ways that prevent good things from happening to us. The good news is that this also works in reverse. If we tell ourselves we're successful, we will be. If we keep affirming that we're good enough, strong enough, capable enough, we will be. Think about the significance of that. It means it's ALL WITHIN OUR CONTROL. Whatever we want to be, we can.

Don't be afraid to embrace your success, no matter how small you perceive it to be. Remember, any favorable result equals Success!

Wendy Betterini is a freelance writer, web designer and owner of http://www.CreativeWorkAtHome.com, a resource center for home business owners and telecommuters. Visit today for information on how to make your work at home experience successful.

Congress Sounds Off Against Search

By David Utter

MSN, Yahoo, Google, and networking company Cisco all sent staffers to be part of a House Subcommittee hearing on their business practices in China.

With election-year House members on one panel, and avowed critics of China's human rights practices on another panel, the quartet of tech company representatives predictably received a verbal bludgeoning from the two panels. A House subcommittee hearing today hosted those technology company staffers.

The report delivered by the Mercury News contained a selection of quotes from Congressmen who were shocked, shocked, that there were people in the world who would exchange ethics for money from the Chinese market:

"Your abhorrent actions in China are a disgrace," said Rep. Tom Lantos, the top Democrat on the House International Relations Committee. "I simply don't understand how your corporate leadership sleeps at night."

Rep. Jim Leach, R-Iowa, said Google seemingly had acted ``as a functionary of the Chinese government. ... This is astonishing.''

The Merc's excellent blog, Good Morning Silicon Valley, provided this passage along with a quote from the House Subcommittee chairman Chris Smith, R-NJ:

Republican Rep. Chris Smith, chairman of the House subcommittee on global human rights, produced a quote that should be engraved on the entrance of every stock exchange: "Cooperation with tyranny should not be embraced for the sake of profits."

Smith proceeded to excoriate the tech companies even further, accusing them of being complicit in torture:

It's an active partnership with both the disinformation campaign and the secret police, and the secret police in China are among the most brutal on the planet,'' he said. ``I don't know if these companies understand that or they're naive about it, whether they're witting or unwitting. But it's been a tragic collaboration. There are people in China being tortured courtesy of these corporations.''

The tech companies have maintained a unified theme in addressing these complaints: we can do more for human rights by having a presence in China than by not being there. Also, the companies have tried to turn the issue back to the federal government, claiming they need its help to effectively serve Chinese Internet users.

Endnote - Google provided a copy of its representative's testimony online after the hearing.

Staff Writer - webpronews.com

Email "Toll Booths" Coming Soon

Copyright © 2006 Jim Edwards

The end of the free ride for email marketing looms on the horizon.

The days of building up or buying a big email list and freely using it to market and sell online are numbered like the dinosaurs heading for an ice age cold snap.

The technical and time costs of dealing with email traffic (primarily driven by rampant illegal spam) will soon break the back of both Internet service providers (ISPs) and online email services.

Major online players like AOL and MSN are currently wrestling with two solutions to the problem, but I personally think the almighty dollar will win out in the end.

The two solutions proposed to stem the tide of commercial spam once and for all revolve around either "white listing" email senders or charging a "toll" (typically .25-1 cent per email message) to allow email through.

Currently, ISPs and email providers can either maintain their own white lists, as in the case of AOL, or the can share one.

In the "old" days, companies could (and still do) subscribe to "black lists" (like SpamHaus.org) which exclude email senders based on reports of spamming and other factors.

Though the "black list" method rates the least accurate, it's currently the most popular simply because it requires the least effort by companies trying to block spam.

However, as spammers get smarter, black listing has proven an ineffective spam deterrent and ISPs must get proactive if they hope to survive.

However, an inherent weakness in the "white list" system makes charging for commercial email inevitable.

Since white listing requires effort on the part of the ISP or email provider (they must ultimately pay real people to manage the list), this means additional cost.

Unlike a relatively inexpensive subscription to a "black list service" which gets implemented automatically by software filters, white listing requires people to do work which carries a real world cost.

Bottom line: most ISPs and email services will not be able to create, maintain or implement a white list for very long without charging.

Yet, consumers tired of the avalanche of spam are demanding effective protection by those they pay for Internet and email access.

Thus, any service hoping to survive long-term must adopt a hybrid of both the white list and "toll booth" approaches.

This means not only evaluating the legitimacy of every commercial email sender's methods, but also charging them for the email they send through a particular service or network. It's inevitable.

Now, the cry that immediately goes up at this point sounds like this, "What about the "little guys" who can't afford to pay the fee or the family newsletters that aren't commercial? What about them?"

In a perfect world, their email would go through.

In the real world, their email will get lost even more frequently in the future than it does now in the existing tangle of email filters and inconsistent white and black listing.

The hope of survival and prosperity for the "little guy" lies squarely in the hands of blogging and RSS feeds.

Since blogging and rss feeds enable consumers to subscribe directly to information using an RSS "reader," they completely bypass the need to send email.

This eliminates the "middle man" of an email provider and puts control over what content gets received squarely in the hands of the consumer.

Though this technology has existed for several years now, awareness by mainstream consumers of what RSS feeds are and how to subscribe to them has been relatively slow.

The biggest contributor to the slow adoption in the mainstream has been the absence of a universally distributed RSS "reader" on every computer (similar to how Outlook or Outlook Express on every Windows PC helped make email universally understood).

But that should also change shortly as more RSS readers get included in Web browsers and email programs in the near future.

So while the "big guys" will push their messages to consumers by paying what will surely amount to an ever- increasing "toll" to get their emails through, the "little guys" will "pull" consumers to them with subscriptions to blogs and RSS feeds.

Whether it happens this year, next year, or the year after - make no mistake - the email "toll booth" is coming for commercial emailers and newsletter publishers.

So, if you depend on sending email for your company's profits, either get ready, plan, and budget for the new tolls, or start making arrangements to distribute your content via blogs and RSS feeds, because the market will shortly force you to make a choice.

Jim Edwards is a syndicated newspaper columnist and co-author of an amazing program that teaches you how to use free articles to quickly drive thousands of targeted visitors to your website, affiliate links, or blogs... without spending a dime on advertising! Click Here> http://www.turnwordsintotraffic.com

Online Retail on Easy Street

Report By David Miller

Growth in online retail spending will be healthy over the next few years, but retailers will have to scramble for the attention of a maturing population of online shoppers, according to a forecast by JupiterResearch.

Online retail sales are expected to hit $95 billion in 2006, an 18 percent jump over last year's sales totals, according to the report, which predicts online sales will grow 12 percent annually through 2010, when sales will top $144 billion.

In the near term, the key drivers of that growth will be the addition of new online buyers and increased spending by individual buyers.

However, as the online marketplace continues to mature, new buyers will become less important than the increase in wallet share per buyer.

"Thus, online retail will become even more competitive as retailers are forced to compete for a more stable group of customers rather than an ever-growing one," according to the JupiterResearch forecast. (JupiterResearch and ECommerce-Guide.com are owned by Jupitermedia.)

Online sales have been growing steadily in recent years. For example, last year, they totaled $81 billion, up 14 percent from the previous year.

But even if sales reach $95 billion in 2006, that's still just 5 percent of the $2.1 trillion U.S. retail market. As a result, the more telling impact may be on the Internet's ability to influence off-line sales.

JupiterResearch estimates online activity will affect nearly half of all U.S. retail sales in 2010. That "presents an enormous opportunity for retailers that embrace a well-integrated multi-channel operational strategy," according to the report.

The universe of online shoppers is split evenly between men and women, although slightly more women (51 percent) are buying online than men.

That ratio is expected to hold steady through 2010, according to JupiterResearch. Women are the main purchasers in home, apparel and family-oriented categories, while men are most likely to buy consumer electronics, PCs and sporting goods.

The growth of broadband penetration in the home has given a boost to online shopping by providing speedy, always-on access. Fifty-five percent of all households have broadband connections, an increase of 43 percent from 2004 to 2005.

However, according to comScore Media Metrix traffic data, most retail site traffic takes place during work hours.

"Consumers have not shifted their behavior to shop online from home as other analysts in the market suggested they would do," according to the JupiterResearch report. "Therefore, retailers should not expect higher from broadband penetration to generate increased sales volume through 2010."

Meanwhile, the report warns, online retailers could face tighter margins as they compete for the attention of online shoppers.

"As online consumers mature and competition increases, online retailers will face added pressure to cut margins to generate top-line sales increase on the order of their recent success."

The Jupiter report is based on market research and data modeling by a team of forecasting analysts.

This article originally appeared on InternetNews.com.

Study Finds E-Mail Click-Through Rates Dropping

By Devin Comiskey


While many online businesses are busy trying to figure out search engine optimization or effective page layout, many still heavily rely on good opt-in e-mail advertising to drum up business. Those who do use mailing lists may be interested in a new study that claims click-through rates are dropping precipitously.

Online marketers eROI, Inc. this week unveiled the results of its Q4 2005 e-mail study on deliverability. The eROI, Q4 '05 study breaks down by list size, which day is the best day for e-mail campaigns. The study indicates a 29 percent drop quarter over quarter in read rates, and a 21 percent drop in click rates in Q4 over Q3 2005. Additionally, the Q4 data shows a similar trend from the third quarter in that the noticeable high point in the week occurs on Friday for both reads and clicks. So, from this quarter eROI reaffirms that sending volume is inversely related to how reads and clicks react.

"With this shift in behavior we saw a 50 percent increase in e-mail volume," said Ryan Buchanan, President and CEO of eROI. "This large of an increase brings e-mail fatigue and drops in read and click rates. While still an effective means for driving traffic to sites, marketers executing e-mail campaigns should take this into consideration when planning for end-of-the-year efforts."

"For Q4 we do see similarities to last quarter with read and click rates generally declining as list size increases, but there are some major differences," said Jeff Mills, eROI's E-mail Analyst. "Read rates are much more erratic between 500 and 10,000 e-mails. Click rates see a more consistent behavior and do not decline in nearly as consistent of a pattern as last quarter. Volume for 250,000-plus lists takes a huge jump upward resulting in approximately 20 percent read rate. We believe this goes to show segmentation works and the general B2C marketer really needs to adopt more targeted mailing campaigns. B2B mailers are starting to adopt them more and more."

According to eROI's study, "Micro-Mailers" - those with less than 5,000 recipients - show read rates in excess of 40 percent and click rates between 7 and 11 percent — the best day being Friday with Thursday not far behind. This is the one list size segment that has increased read and click rates, demonstrating a loyalty to the brands and the messaging that is developed from these campaigns.

Small senders - with between 5,000 and 24,999 recipients - see some good Sunday statistics and consistent weekday numbers — 35 and 30 percent, respectively, according to the survey. There appears to be a Monday drop off in the Small Mailer segment and rebounding during the rest of the week. eROI says it sees this happening in the B2B markets and sees Monday fatigue fairly consistently setting in. Mid-size senders, 25,000-99,999, show wide swings in read and click behavior. Sunday and Tuesday are the most productive days with huge spikes in read and click rates on Sunday and higher numbers on Tuesday.

eROI says large senders - with 100,000-249,999 mailing list recipients - shows that Monday is a popular day to send, but not a good one if e-tailers want recipients to actually read or click on an e-mail. Friday appears to be the best day — with a 230 percent increase in read rates over the weekly average and a 214 percent premium from the rest of the week.

It was unclear whether eROI studied any types of "tricks" or effective formats e-tailers use when emailing customers or if the company sees e-tailers shifting strategies in order to make up for the lower click-through rates in the near future. The company did not respond to ECommerce-Guide.com's questions as of press time.

Devin Comiskey is the Managing Editor of ECommerce-Guide.com.

Google Pre-Announces New Dell Notebooks

By David A. Utter


A user found on Google pricing and model names for new dual-core laptop computers from Dell and excitedly posted them to an online forum, sending Dell officials scrambling to get the unannounced products off the Internet.

Google's cache and a Dell FTP site that inadvertently made specifications available for forthcoming laptops and other products have been vigorously scrubbed a day after someone discovered an Excel spreadsheet containing that information online.

CNet noted a link to the spreadsheet had been posted on NotebookReview.com. The file has since been removed, but not before CNet was able to determine pricing for the dual-core equipped Core Duo machines from Dell price between $900 and $1,500.

The offending material has since been removed from Google and purged from its cache. The article noted Yahoo had likewise deleted the material from its search engine cache as well.

Gary Price at SearchEngineWatch fixed blame for the incident on Dell's webmasters, and not the search engines:

Every webmaster who places content on publicly accessible servers should have a basic understanding of how web crawlers work and that many large engines (and even some verticals) cache content.

Google is the most widely used web engine but the webmaster who only focuses their attention on Google might not realize that the searcher who knows about cached content, and then goes looking for it, will know about many other web caches.

About the Author:
David Utter is a staff writer for WebProNews covering technology and business.

Seeking Interesting Stories from Successful Networkers

Mark Yarnell, author of the #1 international bestseller YOUR FIRST YEAR IN NETWORK MARKETING, announced today that he is seeking interesting stories from successful networkers of all kinds.

Yarnell says that people learn best through stories and that they are fundamental to his latest on-line training program called The High Road to Success.

The High Road to Success is an online resource and learning community for home-based and direct-selling business people who are serious about learning innovative big money strategies based on ethics, integrity, and solid core values. The program consists of 24 Learning Modules geared toward those interested in achieving breakthrough sales and organization-building strategies.

The Modules are a synthesis of practical information drawn from a wide range of resources in the fields of business, science, technology, direct selling, and home business entrepreneurialism.

Yarnell remarked, "...we know that people of all ages are earning significant amounts of money via their home-based businesses, but we also recognize that millions are frustrated because they can't find the processes that will change their financial future. The High Road is dedicated to providing real-life proven strategies that anyone who is serious about making big money can apply.”

Yarnell went on to comment, "Personally, I think it’s pathetic to hide success formulas. After two decades in this industry, I decided to join other veterans in a project called The High Road. Our goal is very simple: The wide-scale sharing of breakthrough strategies with anyone who needs to achieve radical wealth in a timely way. By the time most people learn a new strategy, it’s too late because that strategic advantage has passed them by. Once a system becomes popularized and mainstream, those folks who learned it early are off on other equally lucrative paths. The masses are left far behind reaching for a stronghold in a bubble that has already burst. We intend to change that."

If you have a personal anecdote that you would like to share with the world describing your struggles and successes in home business, please visit www.highroadtosuccess.com. In appreciation for your story, you will receive a gift - Module 1: From Amateur to Professional.

Yarnell summed up why the first module titled “From Amateur to Professional,” is an essential context that he believes every single person engaged in a home business or direct selling business should know:

"I have some great news for everyone. To earn huge checks, you need only engage in professional activities for a short time each day. Two hours should do it. But that’s two hours a day of hard work. Radical success is about working harder for less time and networking smarter for extended periods. That’s about how much Tiger Woods actually plays golf in professional tournaments. Average his time and he spends about 2 hours a day, 8 - 10 months a year engaged in professional play. Those two hours of professionalism each day result in all his income including the endorsements off the course. But, were he to play amateur golf 10 hours a day for 12 months a year he wouldn’t earn the big money. Professionals get paid: amateurs don't."

Many Network Marketing industry observers estimate that as many as 80% of the people who are or have been involved in a home business fail to recoup their investment.

Bob Duncan, Yarnell’s partner in the High Road, has more than 20 years of successful involvement in networking and insurance sales training and he explained this phenomenon by noting that most people who get into networking do not access the immediate business information they need to overcome the common obstacles to success.

Duncan commented, "The High Road to Success is a track to run on. It's a way for someone new to a networking business or someone who has experienced frustration, to get specific expert information that can be implemented immediately. Without a track to run on, it's just not possible to experience rapid success in a Networking business. The High Road provides just such a track."

Yarnell agrees with Duncan and explained, “Module 1 'From Amateur to Professional' helps every single networker and sales professional in the world take the first step on The High Road to Success.”

He added that in addition to receiving Module 1 for submitting a story, participants will also receive a free copy of the Module in which their story is included. Each High Road module is valued at $29.95.

To learn more about how to submit your story that will help others on the High Road to Success, please contact Mark Yarnell at http://www.highroadtosuccess.com

Moms Are Finding They Can Make More Money – Staying At Home

I-Newswire - Napa, CA,

According to the Children's Defense Fund and Runzheimer International, parents are paying an average of $250 to $1,250 monthly for daycare. A mother making about $20,000 could actually find she is really only bringing home $5000 a year once all the additional costs of her working outside the home are figured in. To see what you’re family is really making each month visit: http://www.bizymoms.com/cart/careers/bizymoms_calculator.html

Between commuting, eating out, and buying clothes/uniforms for work, moms are out about $400.00 or more a month. Depending on the area they live in, how many hours they work, and how many kids they have in daycare, a mom can also be paying anywhere from $650 to $1,650 a month in extra costs associated with working outside the home.

Michelle Fender was making $8.50 an hour and working 35 hours a week as a teacher’s aid. It wasn’t bad when she just had her first baby. “Then almost six years ago my son came along. I realized that by the time I paid for gas, lunch, and paid my mother-in-law for two kid, I wasn't going to have any money left,” explains Michelle.

One solution families are coming up with is to bring mom back home. A new survey in the UK by Prima Baby magazine found, “More than half the mothers would rather quit their jobs and stay at home with their children if they could afford it. More moms would probably like the idea if they knew that even though they were home with their kids, they could still find a way to help fill the family coffers.”

Online work-at-home mom site, www.bizymoms.com is finding a huge need for work-at-home mom resources. With women owning roughly 66% of all home businesses, there is a definite trend of moms leaving the workplace to come home and make money.

It’s being discovered by families around the world that what is important isn’t so much that both parents work outside of the home, but that they are able to bring in that second income. Work-at-home moms are finding that they save the family hundreds of dollars a month when working at home and, as an added bonus, she’s there for her kids.

Bizymoms.com is the leading online resource for work-from-home ideas. Founded by Liz Folger in 1997, the site offers home-based business start-up kits, online classes, e-books, chats and enthusiastic support for moms who want to have it all – a family and a career.
Visit www.bizymoms.com for more information.